The problem

Information Costs

Information exists. It just doesn't arrive. Everything your team spends on searching, checking, preparing, forwarding and waiting has a price — it simply never shows up on an invoice.

62 %

say they spend too much time searching for information (Microsoft 2023)

58 %

of the workday goes into “work about work” (Asana 2023)

275×

interruptions per day through meetings, mail or chat (Microsoft 2025)

The waste is the distance between “the information exists” and “someone acts on it”.

Two levels, nine cost types

Information Costs bundle everything that happens between a relevant piece of information existing and the right person actually using it.

Operational costs

Working time that can largely be automated: searching, filtering, verifying, preparing, forwarding.

Impact costs

Business consequences: unclear, unreliable, late, incomplete or wrong information leads to worse decisions.

Where the money goes

Search

Time spent finding, collecting and merging relevant content.

Noise

Effort caused by irrelevant, duplicated or badly prioritised information.

Verification

Cross-checking sources, dates and claims.

Trust

Judging origin, author and quality before anyone can rely on it.

Processing

Reading, summarising, translating, reformatting — often several times.

Flow

Manual distribution: forwarding, newsletters, reports, channel upkeep.

Delay

Relevant news noticed after the best moment to act.

Gap

Information never reaches the person who needed it.

Error

Wrong, outdated or context-free information causes damage.

How one small friction becomes a real cost

1. 1

   Something relevant happens — a competitor moves, a regulation changes, a trend appears.

2. 2

   Someone has to notice it. Nobody watching the source? Gap and delay risk.

3. 3

   Relevance and trustworthiness have to be checked. Search, noise, verification, trust.

4. 4

   The content gets prepared for the audience. Processing.

5. 5

   It gets distributed — or gets stuck with one person. Flow.

6. 6

   Only now can anyone act. Too slow or wrong? Delay, gap, error.

A number you can put on the table

You don't need a perfect study. A transparent model calculation is enough to show the order of magnitude:

People affected × information time per day × working days × fully loaded cost per hour

500

knowledge workers

20 min

reducible information work per day

€ 2.08 m

theoretical yearly baseline

500 × (20/60) × 250 × € 50 = € 2,083,333. Illustrative model — not a performance promise. Savings = baseline × automatable share × actual adoption.

The answer: Information in Motion

Instead of people constantly pulling information, the flow runs continuously: collected, prioritised, put in context and delivered.

Pull

People search actively.

High search and noise effort.

Push

Central teams send newsletters and reports.

High processing and flow effort.

Motion

The system collects, prioritises, contextualises and delivers.

Scales per topic and audience.

Right information × right source context × right person × right time × right channel — automatically.

What Newsadoo does

Sources

Media, trade press, social, websites, press rooms and internal sources — continuously monitored.

Topics & relevance

Your topics define what matters. A data stream becomes a relevant information stream.

AI processing

Summaries, classification, briefings — prepared per audience.

Trust & context

Original source, timestamp and context stay visible. No black box.

Distribution

Cockpit, intranet, website, WhatsApp, mail, social, API — rule-based.

Governance

Defined sources, roles and rules. European hosting, GDPR-compliant.

How to start

1. Pick one audience and one clear topic space.
2. Name the sources that really matter.
3. Measure today's effort — honestly, not perfectly.
4. Define the desired flow from source to action.
5. Pilot with clear KPIs, then scale.

Whitepaper

The Cost of Information Not Moving

27 pages: the nine cost types, the calculator, the Information in Motion model, use cases, KPIs and a design canvas for your first pilot.

Frequently asked

What exactly are Information Costs?

All the resources and business consequences that occur between the moment relevant information exists and the moment the right person actually uses it.

Is this an official accounting standard?

No. It is a management model proposed by Newsadoo to make scattered information effort visible, discussable and measurable.

How do we get a first number?

Estimate how many people are affected, how much information time per day is reducible, and multiply by working days and fully loaded hourly cost.

How much can realistically be automated?

Highly repetitive work — monitoring, source checking, clustering, standard summaries, recurring distribution — has the highest automation share. Interpretation and decisions stay human.

How fast do results show?

A focused pilot with one audience and one topic space usually delivers measurable delivery and time effects within a few weeks.

How much is information friction costing you?

We calculate your baseline with you — one audience, one topic space, concrete numbers. Free and non-binding.

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